Many job-seekers put in a lot of effort in creating their resumes and CVs but were surprised when told that their cover letters were equally important! Powerful cover letters that accompany winning resumes greatly improve the chance of generating interviews. A poorly written cover letter will not impress the recruiter or give the hirer any interest in viewing the candidate's resume or CV at all.
Ideally, the cover letter and the resume/CV should 'form a package' and have a consistent looking letterhead, preferably using the same font set and if printed, to be done on the same type of paper. A cover letter is the very first document to be read by the recruiter and this brief marketing tool must effectively demonstrate how the candidate is a good match for the company's specific needs. If the recruiter is not convinced that you CAN provide the solution to the company's needs and challenges after reading your cover letter - you stand no chance in getting your CV/resume read or be invited for an interview. Besides getting the format, form and content right, creating a powerful cover letter requires one to fully understand what the company is asking - especially if answering to a job advertisement.
Do not be surprised when recruiters look at the cover letters to assess it for creativity, detail-mindedness, negotiation skills, written communication ability, language strength and attitude!
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